Just when you thought they were doing something right...

Sony BMG clarified the earlier rumors about going DRM-Free--they will offer DRM-Free downloads, but just to people who purchase a physical card in a store and visit a Sony BMG online store (www.musicpass.com). Right, so, this is different from purchasing the physical CD and burning it to your computer how? Oh, that's right, the RIAA won't sue you this way. These cards aren't a new idea, either. Check out www.DiscRevolt.com for another example of how bands can self-publish physical cards redeemable for digital downloads (and while you're there, pick up the new Edison Glass EP).