Saturday, December 15, 2007

First Discussion: Give the people what they want

So here's the deal: as TechJam goes on throughout today and tomorrow, I'll be posting a quick summary of key notes from each discussion on here. These won't be as in depth as the end summaries that will come in the revised packet of readings, but it's a quick catch-up for folks who are joining the weekend's discussions late in the game.
Our first discussion revolved around determining what are the wants and needs of artists, labels, and fans. Here is a quick overview of some of the stuff we hit on (please comment and keep the discussion going!):

Bands: want to easily and effectively get their music heard by as many people as possible

  • Need someone pushing the marketing button all the time—something that labels can offer
  • Interaction with media—more mentions spread virally

Labels: want to promote their artists, make money doing so, publishing rights

  • New metrics for determining whether a band will be successful—but you can never take the human aspect out
  • Healthy number of retention and repeat visits to myspace (etc) page
  • Want to have stake in every aspect of bands

Users: want access to music, want access to bands

  • MTV people: want “the show”
  • Indie shop people: dig for the most obscure
  • Majority: like it for what it is and don’t pursue it much beyond that—really the key to distribution
  • Want tools to be able to “communicate” with bands—don’t like one-way conduit of information (OMG I LOVE U GUYZ SOOOOOOO MUCH!!! LOL!)
  • Love opportunities to generate their own band-approved content related

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