Our first discussion revolved around determining what are the wants and needs of artists, labels, and fans. Here is a quick overview of some of the stuff we hit on (please comment and keep the discussion going!):
Bands: want to easily and effectively get their music heard by as many people as possible
- Need someone pushing the marketing button all the time—something that labels can offer
- Interaction with media—more mentions spread virally
Labels: want to promote their artists, make money doing so, publishing rights
- New metrics for determining whether a band will be successful—but you can never take the human aspect out
- Healthy number of retention and repeat visits to myspace (etc) page
- Want to have stake in every aspect of bands
Users: want access to music, want access to bands
- MTV people: want “the show”
- Indie shop people: dig for the most obscure
- Majority: like it for what it is and don’t pursue it much beyond that—really the key to distribution
- Want tools to be able to “communicate” with bands—don’t like one-way conduit of information (OMG I LOVE U GUYZ SOOOOOOO MUCH!!! LOL!)
- Love opportunities to generate their own band-approved content related
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