As another indicator of how technology has a major opportunity to overtake (and save) the music industry, Universal Music CEO Doug Morris admitted in a forthcoming Wired interview to having no idea what to do about technology.
"There's no one in the record industry that's a technologist," Morris explains. "That's a misconception writers make all the time, that the record industry missed this. They didn't. They just didn't know what to do. It's like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?"
Personally, I would hire a vet. But to Morris, even that wasn't an option. "We didn't know who to hire," he says, becoming more agitated. "I wouldn't be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me."
Maybe I'm wrong, but isn't a major part of the CEOs job to be in tune with market trends and to adapt his or her company to them? He may not personally understand technology, but he does run a major corporation with thousands of employees and a massive budget--surely he could've found a few people around him to explore and learn about what it might take to at least keep up with technology?
Apparently not. But at least that leaves a door open for the rest of us...
Original quote from NYMag.com
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